Madison, WI | Full-Time

About Us:

Prodigal Building Systems is a well-established construction company renowned for its
excellence in residential and commercial construction projects. With a strong commitment to
quality craftsmanship, innovation, and client satisfaction, we consistently deliver outstanding
results.

Job Overview:

As a Marketing Coordinator at Prodigal Building Systems, you will be an integral part of the
marketing team, supporting various marketing initiatives and activities. You will play a key role in
enhancing the company's brand presence, generating leads, and promoting our construction
services.

Key Responsibilities:

● Content Creation: Create and edit marketing content, including blog posts, social media
updates, website content, and marketing collateral, to engage and educate our target
audience.
● Digital Marketing: Execute and assist in the planning of digital marketing campaigns,
including email marketing, social media advertising, pay-per-click (PPC) advertising, and
search engine optimization (SEO).
● Social Media Management: Manage and update the company's social media profiles,
including posting regular updates, responding to comments, and tracking engagement
metrics.
● Website Management: Collaborate with web developers to update and maintain the
company website, ensuring it is current, user-friendly, and optimized for search engines.
● Lead Generation: Support lead generation efforts by creating and optimizing landing
pages, online forms, and other lead capture tools.
● Market Research: Conduct market research to identify trends, competitor activities, and
customer preferences. Provide insights and recommendations to enhance marketing
strategies.
● Event Coordination: Assist in planning and coordinating marketing events, trade
shows, and promotional activities to promote the company's services.
● Graphic Design: Create visually appealing marketing materials, including brochures,
flyers, presentations, and advertisements.

● Reporting: Track and analyze marketing campaign performance and prepare regular
reports to assess the effectiveness of marketing efforts. Recommend improvements
based on data insights.

Qualifications:

● Proven experience in marketing, preferably in the construction or related industry.
● Strong written and verbal communication skills.
● Proficiency in digital marketing tools and platforms, including email marketing software,
social media management tools, and website content management systems.
● Graphic design skills and proficiency in design software, including Canva and Adobe
Creative Suite
● Familiarity with marketing analytics and reporting.
● Creative thinking and problem-solving abilities.
● Bachelor's degree in marketing, business, communications, or a related field preferred
but not required.

Benefits:

● Competitive salary
● Opportunities for career advancement within the company
● Comprehensive benefits package, including health insurance
● Ongoing training and professional development
● A positive and collaborative work environment

If you're a marketing professional with a passion for promoting construction services, creating
engaging content, and contributing to the growth of a dynamic construction company, we invite
you to consider joining Prodigal Building Systems.

Prodigal Building Systems is an equal opportunity employer and values diversity in its
workforce. We encourage individuals from all backgrounds and experiences to apply.